Finally we have some decent ethical sportswear! Yew Clothing has recently launched in the
He says, “I had the original idea for the business two and a half years ago. I wanted to do something involving sportswear and I wanted it to be sustainable.” It took a long time – almost a year and a half - to source fabric, find a socially responsible factory and design the garments. “The biggest challenge was finding the fabric,” says Jun, “and without that it you really can’t design a line properly.” The fabric is made in
The everywear top (a T-shirt designed for active sports) and the warming jacket (a thin but very warm fleece), which I tried, were both cut brilliantly and wicked sweat away exceptionally well. The company is transparent about their policies, pointing out that the thread is not recycled, the reflective Yew print is made from water-based latex ink and the labels are made from standard polyester and cotton but that they’re working on alternatives. Both Jun and Kresse have spent time at the factory in Turkey, which they say has high quality conditions for staff. You can see photos of it and find out where it is from their website.
When I mention the difficulties I’ve had trying to track down ethical sportswear in this country, Jun agrees: “We have a huge amount of respect for Patagonia, who led the way and we’re trying to emulate them, but we feel that we could do something more geared towards the UK market – and there’s definitely a need for more choice.” Right now Yew Clothing has a limited choice but they’re currently working on strappy tops for yoga and running vests and hope to have developed leggings and three-quarter Capri pants by winter 2010.
If you want to purchase anything from Yew Clothing, Jun is offering a 10% discount using the code SPECIAL10.
www.yewclothing.comPictures courtesy of Yew Clothing